You are gonna remember this — your first walk up to the Moscone Center during Dreamforce 2025 (DF25). You would be curious and excited to have the in-person experience of the biggest tech conference of Salesforce that you have always read and heard about.
A first-timer, you would be thrilled to join the sea of global Trailblazers, be part of meaningful conversations, explore AI-focused sessions, and — of course — dance the night away at the Dreamfest.
However, the scale of Salesforce’s Dreamforce 2025 can be overwhelming than you expect. Here’s a Dreamforce 2025 guide where our expert attendees share tips for first-timers about what to expect and how to prepare for the flagship tech conference of Salesforce.
Dreamforce is Unlike Any Other Event
As we always say, Dreamforce is more than just Salesforce’s annual tech conference. It’s an unmatched experience where 150,000+ Trailblazers gather in San Francisco to learn, connect, and shape the future of AI.
Dreamforce 2025 will unlock the key to achieving massive success with the power of trusted AI, real-time data, and CRM. You need to get ready to experience the key highlights of the Salesforce conference, where big ideas are born, bolder conversations happen, and the future of work begins with AI agents.
So, you shouldn’t miss attending Dreamforce 2025 at the Moscone Center or through Salesforce+.
Register Early and Build Your Dreamforce Agenda
Dreamforce 2025 is expected to draw over 45,000+ attendees from around the world. You need to register for the event and book hotels at the earliest, as Salesforce’s discounted room blocks book up fast.
And, once registered, build your Dreamforce agenda before heading to Moscone. Keep in mind that Dreamforce is fully packed, and nobody can attend 1500+ sessions. So, the trick is to plan wisely and focus on Dreamforce sessions that move the needle for your organization, especially those around AI, data readiness, accessibility, and cross-platform integration.
We’re reminding you, don’t try to be part of everything. Get more value by going deeper on fewer Dreamforce sessions.
Plan and Pack Smartly for Dreamforce 2025
From attending multiple sessions and booth visits to networking events, Dreamforce 2025 will be like a marathon. You will easily clock over 10,000 steps without even knowing. Therefore, you need to choose key sessions and build in time to recharge to save your energy.
Here’s a packing checklist/Dreamforce tips you can follow:
- Comfortable shoes (expect unstoppable walks throughout)
- Layers (San Francisco weather is unpredictable)
- Backpack with water, snacks, a charger, and a notebook
- Sunglasses + sunscreen (you will be outside most of the time)
Do keep in mind that every choice adds up when 100,000+ attendees do the same at DF25.
Navigating Moscone Center Like a Pro
The Moscone Center is Dreamforce 2025’s main venue, and it spans across multiple halls. As thousands of Trailblazers join, the Dreamforce location gets crowded, and you may be perplexed about where and how to go next.
So, you need to familiarize yourself with the Dreamforce venue map beforehand. Download the Salesforce Events mobile app and bookmark your preferred sessions before heading to the location. This helps you allow yourself some extra time to move between sessions among the crowd. Also, follow signs to lounges, partner booths, and help desks to stay oriented.
Mark the Dreamforce Keynote Session in Your Calendar
You can leave attending any session but not the keynote by Marc Benioff (CEO & Co-founder of Salesforce). Dreamforce 2025’s keynote won’t be like any other discussion — it’s the heartbeat that sets the tone. Marc will showcase the vision for Salesforce and how to transform customer experience to accelerate business growth.
At the end, you will get a clearer sense of where AI and Salesforce are headed through some major announcements.
Along with Marc, you can expect some big names who share big ideas to shape the future of AI and business, including;
- Sundar Pichai (CEO, Alphabet)
- Andrew Ng (Founder, Deep Learning.AI)
- Tekedra Mawakana (co-CEO, Waymo)
- Brian Niccol (Chairman & CEO, Starbucks Coffee Company)
Get the Most Out of Dreamforce Expo
The Expo Hall is a goldmine for discovering Salesforce partners, apps, and innovations. This is where you can connect with Dreamforce sponsors, explore live demos, and find solutions for your challenges. Spend your time wisely in the Expo Hall and connect with businesses that can build a future with you.
If you wish to streamline document management operations in Salesforce and are looking for a perfect solution, stop by XfilesPro’s sponsor booth #360. Upon visiting us, our experts will show you the simplest way to process document lifecycle management — from document generation to final approval and storing the documents in an external storage.
Connect without Hesitation
When Dreamforce 2025 opens a window of opportunity to network with the Ohana community, make sure you leverage it. Because Dreamforce is more than just sessions — it’s connections.
- Join the Trailblazer Community meetups to discover opportunities
- Visit networking lounges to connect with peers
- Be part of after-hours parties where the best relationships are built.
Also, never underestimate the impact of LinkedIn and X to share updates and connect with Trailblazers in real time.
Beyond Dreamforce: Explore San Francisco
There are certain things you can do beyond attending Dreamforce while in San Francisco. If you’re in the city, take time to enjoy this new place by exploring nearby attractions.
Locate popular spots in Google Maps and visit them as per your schedule before taking the return flight. Golden Gate, Fisherman’s Wharf, and Embarcadero Waterfront are some of the key attractions that you can shortlist.
Also, choose quick and top-rated dining near Moscone, such as Sam’s Diner, The Grove, and Super Duper Burgers for easy access and delicious food. These Dreamforce travel tips will make your DF25 experience more enjoyable and memorable.
Exclusive Dreamforce Deals Await You
If you look forward to discounted pricing for a product or service for your organization, Dreamforce is the right occasion for that. Sponsors often bring exclusive offers just for Dreamforce attendees, from discounts to early feature access. If you’re interested in a solution, use the conference as the best opportunity to get it at the lowest price.
At XfilesPro, we’re excited to offer a 10–15% discount (limited) on our data and document management solutions, along with exclusive Dreamforce deals for attendees.
So, make sure you stop by our booth and grab your offers and premium goodies from us.
Coming to Dreamforce? Let’s Meet
Like you, we’re also thrilled to rock at Dreamforce 2025. A proud sponsor of Dreamforce 2025, team XfilesPro can’t wait to be part of this epic journey and meet professionals who are passionate about transforming the way they work on Salesforce.
Along with our document management and generation suite, we also bring our data management range that comprises archiving, backup, and seeding solutions.
Hope to see you in San Francisco!
Deeshna is a five-year experienced writer in the field of B2B, writing a wide range of content types that drive the success of SaaS products.
